My creative
HELLO!
My expertise spans brand strategy, campaign development, creative direction, and design execution across digital, and print platforms. I combine strategic thinking with hands-on creativity, ensuring every project meets business and marketing objectives but also strengthens brand recognition, engages audiences, and achieves measurable impact.
Having led creative teams and collaborated with global brands, I bring both leadership and craft to the table, guiding projects from initial brief through to final delivery, on time and on brand.
01
My Journey
1. Graphic Design & Director
Up to 2013
Delivered creative concepts and visual solutions across branding, advertising, digital, and print. Produced a wide range of assets, including logos, brochures, websites, and promotional materials within a creative design agency.
2.Freelance Designer
2013-2014
Moved into freelance stage of my career where I strengthened my reputation as a versatile, reliable freelance creative trusted by agencies across the West Midlands.
3. Art Director
2014-2018
Joined Strawman as Art Director, leading creative direction. delivered strategic design solutions, and spearheaded campaigns that significantly enhanced client visibility and recognition. Was a lead creative for the Bavaria global beer brand account.
4. Freelance Creative
2018-2022
My freelance work further honed my ability to deliver brand strategies and multi-channel campaigns, tailored to specific client goals. including TV spots for Skrill and working with Salix Homes, a social housing not for profit enterprise creating inclusive, community-focused campaigns that strengthen communities, build trust and visibility.
5. Graphic Designer (in-house)
2022-2023
Mentoring an inexperienced marketing team, establishing a targeted focussed philosophy across the business. Implementing NALC Auctions first integrated ad campaign that included a new website, social campaign and localised radio ad.
6. Freelance Art Director & Graphic Designer
2023-2025
Partnered with renowned agencies and diverse clients to deliver branding, advertising, and design solutions across digital, print, and integrated campaigns. My role often bridges art direction, strategic thinking, and hands-on design.
02
Skills & Tools
- Creative Direction
- Brand Development
- Advertising Campaigns
- Multi-Channel Design
- Adobe Creative Suite
- Microsoft Office Suite
- Social & Digital Platforms
- Photography & Video