Woolroom
Branding
Brand film
For woolroom’s maiden brand film the onus was on communicating its rich story to a wider audience of their premium range of products, made with natural, sustainable materials expertly hand-crafted using traceable British wool.
Brand Identity
The brief was to re-position the ‘woolroom’ brand so that it better communicated its story, brand personality and the emotion linked to the purchase of its products. The requirement was to increase customer reach, advocacy and new customer empathy with the brand and story.
